This was a company I cofounded back in 2020.
My partners and I sought to outsource the development of wooden plates and custom design them for Amazon Fulfillment sales. After months of back and forth communication, we received proofs from our manufacturer in Hong Kong.
Pictures of the original sample product and packaging from our manufacturer along with our annotations/corrections.
Failure to launch due to analysis paralysis was a major cause of death. The second was because the sole reason was to pursue money rather than service to our consumer. The driving force to innovate was absent. Lessons were learned.