I am in the midst of taking MIT’s Becoming an Entrepreneur” course, and the Two Words Creativity Exercise came up as a task. Because my website is my creativity sandbox after all, I decided to document the exercise here.
To do this, you open a book or article. Then randomly choose two words within it. For me, I have:
“Detected” and “Toolbars”
With those two words, we create the name of our fake company.
Name:
Detected Toolbars, Inc.
What Product(s)/Service(s) Am I Selling?
Detected Toolbars, Inc. develops an application that helps people find hidden toolbars on installed CAD applications (like Onshape, Creo, Solidworks, or FreeCAD, that are usually hard to find, especially for beginners.
The app functions as a small widget that pops out of from the side of the screen when someone wants to finds a tool that isn’t quite obvious. They are presented with a search bar that can enable you to type keywords, and the Detected Toolbars, Inc. widget will search every taskbar, menu option, etc., and highlight in a circle overlay, where the desired tool is located.
Who Are My Customers?
Beginner CAD users, intermediate CAD users
The app’s algorithm has the potential to grow and be used for other applications, such as word and data processing software.
How Am I Selling It?
Partnership with these existing companies for a royalty with every referral.
Ads that target those who are searching for individual tool paths on Google, for example: “Where is the … tool on …. application…located?”.
YouTube tutorials of using the tool that may intercept individuals who are searching for tangential tutorials.